I’m Kyle Babson, a digital and social media strategist for passion brands.
I’m a digital and social media strategist, with a history of crafting content and building digital blueprints with athletic programs like The University of Kansas and The University of Virginia, musical acts like Jay-Z and Vans Warped Tour, and consumer products like Bushnell Golf and GoodBelly. I work tirelessly to anchor content in core brand elements, and I believe social media is best used to build and reinforce a brand image in the public mind with consistent, high quality, bite-size content.
WHY? I love the feelings brands can give us, and the consumption opportunities they afford. To me, there’s no better feeling than when a band you love releases a song that makes you feel more a part of its community than before. Or when a sports team makes a video so epic it sends chills down your spine. Or when a brand executes a social strategy so well it makes you want to change everything to fit into the lifestyle portrayed. Consumerism may be evil, but these are the delicious fruits of that corruption.
Limited availability for freelance projects in the sports and music industries.