I’m Kyle Babson, a digital and social media strategist for passion brands.
I’m a digital and social media strategist, with a history of crafting content and building digital blueprints with athletic programs like The University of Kansas and The University of Virginia, musical acts like Jay-Z and Vans Warped Tour, and consumer products like Bushnell Golf and GoodBelly. I work tirelessly to anchor content in core brand elements, and I believe social media is best used to build and reinforce a brand image in the public mind with consistent, high quality, bite-size content.
WHY? I love the feelings brands can give us, and the consumption opportunities they afford. To me, there’s no better feeling than when a band you love releases a song that makes you feel more a part of its community than before. Or when a sports team makes a video so epic it sends chills down your spine. Or when a brand executes a social strategy so well it makes you want to change everything to fit into the lifestyle portrayed. Consumerism may be evil, but these are the delicious fruits of that corruption.