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A More Strategic Approach to Branding With GIF’s

Forgive me for a second while I jump up on my social media soapbox. 

GIFs are awesome, and the native integration into Twitter and Facebook have opened up a lot of cool opportunities. But most of you are doing it wrong. There are better uses for this technology than random reactions from movies and TV shows. Content like this is not building your brand. Sure, you’re getting retweets and likes and chuckles from your audience, but the emotional reaction is to the GIF, which has nothing to do with your brand. 

It takes a bit of planning, and some knowledge of how to create GIFs, but making your own on-brand content is an infinitely better use of this technology.


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