Don’t get too excited, this post is more simple trick than rocket science strategy, but that doesn’t mean it’s not highly effective.
In 2014-15 one of my goals was to increase traffic to kuathletics.com from social. My team and I were already doing social pushes of individual stories from our site, so I needed to come up with a new way to drive traffic.
I did this by simply adding a kuathletics.com tag to social media posts that didn’t include a link. Think content meant to engage, posts without a call to action.
Content like this:
By including links to the homepage in each and every similarly themed piece of content we were kindly saying “Oh, hi friend, want to learn more about us? Luckily we’ve got this website you can checkout.” It’s not pushy, it’s an invitation, and that’s why it worked.
Traffic to kuathletics.com from social in 2014-15 increased to over 400k visits, up from 128k the year before. A jump of 212%.