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Passionate Digital.

Written Words

In today’s media landscape and especially on social media it’s more important than ever to boil down your message to it’s simplest form. Your audience simply doesn’t have the time or the attention to dig through a story to find the point. You MUST provide it for them. To do that for the Jayhawks we’ve created an extremely simple photo/graphic template that conveys the essential element of our story so with a single glance, and often a single word, you get the scoop. EXAMPLES: A program record 12-straight wins lifts @KUSoftball into the top-25. http://t.co/Oxm3XaxJ81 #rockchalk pic.twitter.com/iIb0xia6jb — Kansas Jayhawks…

As the official source of Kansas Basketball updates on Twitter and other social platforms, we have unique opportunities and restrictions that other media outlets don’t. One of the positives is the unique level of access. For gameday shootarounds, on the road and at home, I’m quite literally the only camera allowed in the building. This provides for an extremely unique content opportunity and a cool way to let fans get an inside glimpse at preparations for each game. Thus, the Kansas Basketball Shootaround Report was born, four photos from each shootaround with some kind of unique comment, stat or observation.…