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Passionate Digital.

Category: Written Words

If you work for a D1 NCAA or professional sports team, you’ve likely got a large and varied collection of journalists following the team’s every move. Which is fantastic. They exist to provide objective, in-depth insight on the team. Fans crave this kind of content. They want to hear about injury rumors from beat reporters and theories about why the team typically slumps in January from talking heads. Unbiased reporting. Wins and losses receive the same treatment. Scandals get just as much or more coverage as charity work. It’s a crucial part of the communications strategy for any team. But…

The Great Social Gulf: The divide between content that’s thoughtful, beautiful and deep, and content of the instantaneous, short and simple variety is growing. In 2016, we’ll see more content at the extremes of quality and length, and much less in between. Long Form Content: Medium, Facebook Notes, LinkedIn Publishing, 10k character tweets. Micro Content: Twitter’s Vine, Instagram’s Boomerang, GIFs. High Quality: More DSLR’s, fewer iPhones. More copywriters, fewer interns. Lower Quality: “What works on Facebook, Twitter, Instagram, and YouTube likely will not generate the same success on Snapchat.” Voice Shift – It doesn’t matter if you’re “on fleek:” Too…