In July, I made the extremely tough decision to leave Kansas Athletics, where I had served in the role of Strategic Communications Director for three seasons, mostly directing strategy and generating content for social. At some point I’ll probably write more about the how and why, but right now I want to talk about something specific that impacted my choice. Let me explain.
After the split with KU I moved on to a new gig at Callahan Creek, and Kansas moved on with a replacement in my role. Nice, nice, very nice. Now, the cool thing about this is that the social world gets two people in new roles with what I like to call “fresh eyes.”
Why is this important?
One of the major factors in the success of a content creator is the ability to see the everyday as unique; to understand that what seems mundane to you, is incredible to someone on the outside. The longer you’re in the same content creation role, the harder that becomes. There are only so many different ways you can talk about a training camp. Only so many angles to photograph a shoot around from. Then again, my eyes were getting stale.
But now? I’ve never thought about how to market a line of products for a distillery. I’ve never tried to make dog medicine seem interesting. For these brands at Callahan Creek, my eyes are like new born puppies, seeing the world for the first time with no hangups and no “we’ve always done it this way”s. Everything looks incredible; nothing seems mundane.
Back across town on campus, I’m excited for, and a little bit jealous of my replacement at KU. I would hope she’s having a similar experience. She gets to see everything there for the very first time. Everything that I had begun to take for granted is brand new to her.
So, as a Jayhawk fan, I can’t wait to see the world of Kansas Athletics through her fresh eyes.