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Passionate Digital.



GoodBelly, the dairy-free, soy-free, vegan and kosher probiotic drink challenged Callahan Creek with the task of building users of its “12 Day Reboot Challenge.” We added on the ideas of increasing social media engagement while positioning GoodBelly as the first step in any plan to achieve overall wellness.

Thus, the GoodBelly – GoodLife Campaign was born. By giving away a carefully selected health-oriented prize each day for 12 days, we could build “Reboot” users and also achieve our other campaign goals.

With a strategically created social media content plan, we were able to increase traffic to goodbelly.com by 273% and provide the client with a significant lift in their customer database.

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