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Passionate Digital.

Posts Tagged ‘Branding’

Dale Carnegie typed out this mandate in his enduring tome on How to Win Friends and Influence People way back in 1936. He realized 80 years ago the same thing that many of today’s most popular brands have, that the best way to bring someone around to your way of thinking, is to make them feel like they matter. So fundamental to a person’s wants and desires is the feeling of importance, that if you can give them that gift, they will stand by you despite all sorts of other faults.   One of the major discussions happening in agencies…