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Passionate Digital.

Posts Tagged ‘digital marketing’

It’s the same with social media content. Sometimes the purpose of your content is to very intentionally and specifically drive traffic into your house. If you’re optimizing content for clicks, you’ve left the door wide open. But why would you ever leave the door closed? Too often brands spend all their time decorating their front porch with flowers and chair swings but forget to do the work of opening the door. Sure, your viral content might be gaining you a ton of attention points, but if the door’s locked there’s nowhere else for that attention to go. That’s why in…