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Passionate Digital.

Posts Tagged ‘Marketing’

  At the time “selling insurance” was to me the prototypical “job.” No offense to insurance salesmen. I’m sure there are plenty of them who love what they do, but to me, it was the epitome of what I didn’t want in life. Even at that young age, I knew myself fairly well. I knew that if I wasn’t internally motivated, there was no amount of external motivation that could make me move. Nothing could make me sell insurance. I didn’t care about it. I knew what I did care about, though. Music. There was nothing that I loved more.…

Dale Carnegie typed out this mandate in his enduring tome on How to Win Friends and Influence People way back in 1936. He realized 80 years ago the same thing that many of today’s most popular brands have, that the best way to bring someone around to your way of thinking, is to make them feel like they matter. So fundamental to a person’s wants and desires is the feeling of importance, that if you can give them that gift, they will stand by you despite all sorts of other faults.   One of the major discussions happening in agencies…