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Passionate Digital.

Posts Tagged ‘SMSports’

It’s May. The hoops season is over, spring football is done, and you’re beginning to look forward to the end of baseball/softball seasons. Summer break is almost here. For social media managers in college athletics, it’s easy to stay in reactive mode. The industry is kind of built around that mindset. You see what happens on the court or the field, and you react to it. It’s a natural ebb and flow. Staying in that mindset is dangerous though. If you’re always reacting you can never get ahead of the wave. You’ll always be playing catchup, and eventually you’ll be left…

Everything looks and feels the same. We’ve reached a point in the recruiting game where the importance of social media, graphics, and branding are indisputable. No longer are they a “nice to have,” they’re now clearly a necessity. Early on in the evolution of this digital shift, having a rock star graphic designer on staff or on retainer was enough to set you apart. If you were creating modern designs that appealed to teenage athletes, you could win in this new space. No longer. Every school is creating graphics, and if you didn’t know better, you’d assume there was one…

If you work for a D1 NCAA or professional sports team, you’ve likely got a large and varied collection of journalists following the team’s every move. Which is fantastic. They exist to provide objective, in-depth insight on the team. Fans crave this kind of content. They want to hear about injury rumors from beat reporters and theories about why the team typically slumps in January from talking heads. Unbiased reporting. Wins and losses receive the same treatment. Scandals get just as much or more coverage as charity work. It’s a crucial part of the communications strategy for any team. But…

Twitter’s grown up a lot in the last 5 years. From only 54 million users in 2011, to over 300 million now. #SMSports has grown up with it, with each of the last 5 National Championship winners announcing its win on the network to growing communities of fans and attention. While it’s admirable to see Alabama’s consistency in social execution with text only updates in each of its three wins, the engagement numbers clearly favor a more visual element. 2015: That’s it! @AlabamaFTBL wins the 2016 #NationalChampionship #RollTide — Alabama Football (@AlabamaFTBL) January 12, 2016 2014 The Chase: COMPLETE 2014…