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Passionate Digital.

Posts Tagged ‘Social Media’

If your answer is no, that’s ok. You’re making advertising. Advertising is great for a lot of things, but don’t make advertising and think you’re making content. Don’t make advertising and expect to receive organic reach. That Pearl Harbor Day post from the pre-packaged food brand? That’s advertising. Same with the R.I.P Prince tweet from the clothing store. If you’re trying to sell something that isn’t a concert ticket or the new season of Game of Thrones, that’s probably advertising too. If its non-existence wouldn’t cause people to ask for it, it’s advertising. People are SICK of brands confusing advertising…

Social media and I grew up at about the same time. In 2005 when I got my first music industry job with an actual paycheck, I was still finishing my bachelor’s degree at KU and eager to prove myself as a legitimate presence in the business. Social media was in a similar spot. Myspace was barely a year old, and Facebook was still only available to college students. Twitter and Instagram hadn’t even been thought of yet. In the media landscape of that time, few were considering social as a serious outlet for their marketing messages Things have changed a…

How do you create content for your social media channels? If you’re like most social media marketers, your publishing schedule is based on some vague idea of “engagement” or “community.” Only after the fact do you dig up more precise numbers to see how your content performed. It’s easy to get into the bad habit of only thinking about metrics after you’ve published. You post a video and then realize it received a lot of shares. Or maybe a graphic you tweeted got a ton of likes. But what if you could create content with the end goal in mind from the very start? What if…

It’s May. The hoops season is over, spring football is done, and you’re beginning to look forward to the end of baseball/softball seasons. Summer break is almost here. For social media managers in college athletics, it’s easy to stay in reactive mode. The industry is kind of built around that mindset. You see what happens on the court or the field, and you react to it. It’s a natural ebb and flow. Staying in that mindset is dangerous though. If you’re always reacting you can never get ahead of the wave. You’ll always be playing catchup, and eventually you’ll be left…

It’s the same with social media content. Sometimes the purpose of your content is to very intentionally and specifically drive traffic into your house. If you’re optimizing content for clicks, you’ve left the door wide open. But why would you ever leave the door closed? Too often brands spend all their time decorating their front porch with flowers and chair swings but forget to do the work of opening the door. Sure, your viral content might be gaining you a ton of attention points, but if the door’s locked there’s nowhere else for that attention to go. That’s why in…

Everything looks and feels the same. We’ve reached a point in the recruiting game where the importance of social media, graphics, and branding are indisputable. No longer are they a “nice to have,” they’re now clearly a necessity. Early on in the evolution of this digital shift, having a rock star graphic designer on staff or on retainer was enough to set you apart. If you were creating modern designs that appealed to teenage athletes, you could win in this new space. No longer. Every school is creating graphics, and if you didn’t know better, you’d assume there was one…

Twitter’s grown up a lot in the last 5 years. From only 54 million users in 2011, to over 300 million now. #SMSports has grown up with it, with each of the last 5 National Championship winners announcing its win on the network to growing communities of fans and attention. While it’s admirable to see Alabama’s consistency in social execution with text only updates in each of its three wins, the engagement numbers clearly favor a more visual element. 2015: That’s it! @AlabamaFTBL wins the 2016 #NationalChampionship #RollTide — Alabama Football (@AlabamaFTBL) January 12, 2016 2014 The Chase: COMPLETE 2014…