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Passionate Digital.

Posts Tagged ‘Written words’

I read “Permission Marketing” by Seth Godin 10+ years ago. It was a crucial read in the early development of my career as I integrated the book’s philosophy into nearly everything I’ve done since. Little did I, know just how prevalent its world view would become within the fabric of social media and content marketing. In the book, Godin describes Permission Marketing as “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Seventeen years after its initial publishing, marketers are using the book’s ideas more than ever. They are the…

If you work for a D1 NCAA or professional sports team, you’ve likely got a large and varied collection of journalists following the team’s every move. Which is fantastic. They exist to provide objective, in-depth insight on the team. Fans crave this kind of content. They want to hear about injury rumors from beat reporters and theories about why the team typically slumps in January from talking heads. Unbiased reporting. Wins and losses receive the same treatment. Scandals get just as much or more coverage as charity work. It’s a crucial part of the communications strategy for any team. But…